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All you need to know about the upcoming Newsletter feature in WhatsApp

 The WhatsApp instant messaging service is developing a new feature for newsletters called (Newsletter) that allows users to create a channel to publish content to a large group of individuals, provided that communication is in one direction, and thus it will be a new way that allows users to obtain updates from people or groups.

All you need to know about the upcoming Newsletter feature in WhatsApp

This feature in WhatsApp is similar to the Channels feature that Meta launched on Instagram at the end of last month, which is considered one of the most popular features of the Telegram application, the first competitor to WhatsApp, according to aitnews.

(WABetaInfo) - which discovered the feature in the beta version of the WhatsApp application bearing No. - indicated that this new feature will facilitate the process of publishing content and news via WhatsApp, without setting a maximum number of subscribers in any Newsletter channel.

The new feature comes within the framework of WhatsApp’s endeavor to develop ways of group communication, as it launched last year the Communities feature, through which it aimed to facilitate user communication with multiple groups and people whose number could reach 5,000 people at the same time.

But how does the new feature differ from the community feature, and what could WhatsApp's entry into the field of newsletters mean? How will brands benefit from it?

WhatsApp has more than 2 billion daily active users, and if a small part of this user base shows interest in the newsletters feature, WhatsApp could become the largest newsletter operator in one month, and as more people start reading newsletters, it is likely that The newsletter market is also growing.

How do brands benefit from the new feature?

WhatsApp can provide powerful analytics for those who send these newsletters, a feature that brands will benefit from and will allow them to reach a large number of their customers, and you will get higher open rates for messages than you reach in the newsletters you send via email.

The open rate for WhatsApp messages is over 90%, while the average open rate for marketing emails is only 21.5%, so brands are expected to get high engagement and conversion rates from this new feature.

WhatsApp has a much larger audience than any other platform, and engagement rates are much higher, which will allow brands to reach audiences beyond the ones you can reach through email.

Differences between Newsletter and Communities:

The Newsletter feature differs from the Communities feature; In the numbers of subscribers and the method of broadcasting content, as the new experimental newsletters feature provides a communication channel for an unlimited number of subscribers, while the communities feature specifies only 5,000 subscribers as a maximum number of participants.

Also, the (Newsletter) feature will not allow users who subscribe to it to send messages within the communication channels, because it only allows one direction of communication, but they may interact with the content through emojis and vote in polls such as Instagram channels, while the communities feature allows all participants to send messages within the community.